influencer marketing hub tiktok calculator - tik tok money calculator
Social media influencers can make big money on platforms such as TikTok, YouTube and Instagram. But it all depends on followers and views.
While big stars like Dwayne “The Rock” Johnson, Kylie Jenner and soccer star Cristiano Ronaldo, (who each have well over 200 million followers on Instagram), can pull in more than $1 million per post, according to Instagram analytics tool company Hopper HQ, everyday influencers don’t need as many followers as you may think to make some cash.
According to a new “social salary” calculator from music licensing platform Lickd.co, here’s how many followers you need on YouTube, Instagram and TikTok to generate $100,000 in earnings.
To calculate the estimates, Lickd.co used data from Influencer Marketing Hub’s YouTube Money Calculator, Creator agency SevenSix’s influencer pricing report and influencer branding platform SocialPubli’s blog post on “How many followers do you need on TikTok to get paid?”
YouTube
According to the calculator, You need a minimum of 1,000 YouTube subscribers and about 24 million yearly views to generate $100,000.
In order to make money on YouTube, you need to be enrolled in YouTube’s Partner Programme (YPP), which allows you to make money through ads on your videos. To join YPP, an influencer needs at least 1,000 subscribers, accumulated more than 4,000 “valid public watch” hours in the last 12 months and have a linked AdSense account, according to YouTube.
Influencer Marketing Hub’s YouTube calculator estimates that the average YouTuber generates $7.60 per 1,000 views with 45% of that revenue going to Google.
TikTok
You need a minimum of 10,000 TikTok subscribers and over 270 million views a year to generate $100,000.
TikTok, like YouTube, has a partnership program called the TikTok Creator Fund. To be eligible, creators need to be based in either the U.S., U.K., France, Germany, Spain or Italy, be at least 18 years old, and have at least 100,000 followers and a least 100,000 video views in the last 30 days. The account also has to be aligned with TikTok’s community guidelines and terms of service.
To find out how much money your followers can get you on various social media platforms, you can use Lickd.co’s calculator.
The are various methods for earning money on TikTok:
First off, you can create a short integration in one of your videos, usually from 30 to 45 seconds. This quick segment is a popular and cost-effective method of promotion for startups and other influencers on Tik Tok.
You can produce full sponsored videos that big brands and large companiesprefer for advertising products or services. There are a thousand ways that you can record a video like this and the more creativity you put in it, the better the result will be. You can advertise brands either directly or indirectly - by showing and discussing the product or service itself, or simply having the merchandise on display. These details and the length of the promotional segment should be arranged and discussed with the advertiser beforehand
Try promoting your content on other platforms, such as Youtube and Instagram. It is a known fact that TikTok videos migrate to other social media and you have a good opportunity to find additional followers on these platforms.
If you own other social media accounts or have a business of your own, then TikTok is the best spot to popularize all of it. Your followers would be happy to learn something new about you.
Not many people know that TikTok does not yet reward users with native ads, as Google and Youtube does it on a regular basis. This creates a problem for establishing the basic advertisement rates for TikTok influencers. Many factors are arranged prior and sometimes a contract is signed between the advertiser and the video creator. One thing is certain, companies and brands are studying the metrics of TikTok influencers and the followers count is not necessarily the most important stat in a TikTok account. What really matters for a successful marketing campaign is the engagement rate that will determine the number of people who will be interested in a brands product or service. This in turn will result in a better conversion rate for the advertiser.
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